The South Shore Line, the Indiana commuter train running from South Bend to Chicago, was extremely successful between 1925 and 1929. Ridership increased dramatically, from 1.5 million passengers in 1925 to more than 3 million by 1929.
The line began an intense marketing/advertising campaign to boost ridership. All of this investment and planning worked. South Shore Line employees used various marketing techniques to get the word out about the South Shore train. Staff sent stories of events and destinations along the South Shore Line to local newspapers.
They ran ads emphasizing the speed of trips to Chicago. They created window displays in stations announcing special events and attractions and a miniature exhibition of the South Shore Line. A monthly magazine called South Shore Lines was produced and made available in stations, on the trains, and even by mail.
The iconic and most notable of these publicity efforts, was the series of colorful posters depicting the attractions along the South Shore, especially the Dunes. These posters were exhibited in stations, enticing the viewer to travel to beautiful spots along the South Shore Line. The poster art covered topics such as the Dunes, the four seasons of the South Shore, steelmaking, Notre Dame Football, and general views of northern Indiana.
The South Shore Line continues today as a heavily traveled transportation system, linking Hoosiers with downtown Chicago and Chicagoans with the beaches and attractions of Northwest Indiana.
Northwest Indiana’s very own candy factory boasts the world’s best gummies! Tour the factory and experience your favorites being made, see the world’s tallest chocolate waterfall and sample some of the best candies around!…more
What began as a local newspaper’s effort to tell the compelling stories of Northwest Indiana men and women who sacrificed during the Civil War has evolved into a large-scale historical preservation effort. The joint partnership of the South Shore Convention and Visitors Authority and the Calumet Region Civil War Preservation Project seeks to carry forward on hundreds of hours of community service that already have taken place. …more
Conveniently located between Chicago and Indianapolis, Fair Oaks Farms offers a fun family playground that everyone will enjoy! From the Dairy Adventure and Birthday Barn, to the Cheese Factory and Mooville, Fair Oaks Farms will keep the family entertained, and well-fed, for a full day of education and fun!…more
Experience the journey of the Passion of Christ as never before in this interactive trail featuring 40 life-sized bronze statues. Experience the various Stations of the Cross with audio descriptions as you walk the winding pathway.…more
With five different casinos, Northwest Indiana offers much excitement and action along the beautiful shores of Lake Michigan! With decadent restaurants, world class entertainment and floors (and floors) of slots and table games, your night is just getting started when you test your luck at one of our casinos.…more
A breathtaking adventure awaits at Indiana Dunes National Lakeshore, home to a plethora of diverse natural resources. The National Park is comprised of more than 15,000 acres of sand dunes, bogs, marshes, swamps, fens, prairies, rivers, oak savannas, and woodland forests. It provides visitors with opportunities for bird watching, camping, 45 miles of hiking, fishing, swimming, horseback riding and cross-country skiing.…more
Pierogi Fest, the pride of Whiting, is an opportunity for the residents to celebrate their heritage while poking a little fun at themselves at the same time. The one of a kind parade and festival have received countrywide recognition having been featured on the Food Network and the Travel Channel.…more
This holiday season, The Indiana Welcome Center in Hammond will feature 6 animated displays featuring scenes from "A Christmas Story". The displays include: Higbee’s Department Store Window, Flick’s Tongue and the Triple Dog Dare, It’s a Major Award, Santa’s Mountain at Higbee’s, the Bumpus Hounds, and the Parker Living Room. The displays were first showcased in 2003 in the windows of the Herald Square Macy’s in New York City. …more
Heavy industry carried the South Shore economy for decades. Now, the South Shore Convention and Visitors Authority tells a story about a community: it’s been built by steel but changing from tourism. Northwest Indiana’s appeal is its devotion to ensure new & already existing businesses succeed. Area leaders have teamed together to revitalize the mill towns and make Northwest Indiana the place people want to live & work. …more
When a guest visits a hotel, restaurant, bank, or gas station, they rarely meet the manager or owner of the establishment. It's up to the front-line employee to make the customer's visit enjoyable.The R.O.S.E. Awards were created to recognize these "directors of first impression" who consistently work hard to make our lives easier. Guests & managers are able to nominate an employee who consistently "goes the extra mile."…more