Lake County CVB Changes Name
South Shore Convention and Visitors Authority is introduced
Hammond, IN - The Lake County Convention and Visitors Bureau Board of Directors legally established, in Resolution No.: 2008-10-28, that the South Shore Convention and Visitors Authority is the Bureau's official DBA (Doing Business As) name.
According to the Resolution the LCCVB is the "...only convention and visitors bureau in Northwest Indiana to actively and comprehensively generate enough business to necessitate marketing the three county shoreline region." The Resolution also states that, "...travel consumers to Indiana do no make tourism travel decisions based on county name."
The South Shore brand is reflective of the area from Chicago to New Buffalo, Michigan and is the geographic region the CVB markets to visitors and meeting and event planners. The Resolution states, "...the Lake County Convention and Visitors Bureau has long advocated a customer driven, research supported, comprehensive branding approach to its marketing."
The label South Shore stands as a nationally recognized term reinforced by the South Shore Line Railroad that runs from South Bend to Chicago and the popular South Shore Line Poster Series; both have existed for nearly century. Many other organizations in Northwest Indiana have adopted the brand "South Shore" in their name or tag line including the South Shore Arts, Shore Magazine, WIMS Radio and the Times newspaper.
The Authority's website has changed to http://www.southshorecva.com/. The SSCVA's executive offices are located at 7770 Corinne Drive, Hammond inside the Indiana Welcome Center.