LCCVB Announces Partnership Program
Hammond – The Lake County Convention and Visitors Bureau (LCCVB) will be unveiling its new partnership program on Tuesday, August 8th at 1:00 p.m. at the Indiana Welcome Center. The program will bring together local businesses that support the region’s growth as a convention and visitor destination.
The LCCVB’s partnership program will be instituted to closely connect businesses with visitors and meeting planners, as well as provide members with increased visitation, revenue, and occupancy through the Bureau’s marketing initiatives.
“When you look at our competition which includes Indianapolis, Ft. Wayne and the Chicago suburbs and then identify the destination’s growth opportunities, our hospitality businesses need more opportunities to diversify their marketing dollars. Our region’s hospitality industry will continue to grow because of strategic business alliances,” said Speros A. Batistatos, FCDME, President/CEO of the LCCVB. He continued, “During the past 15 years the LCCVB has built a great deal of consensus and brought the tourism industry and its growth a long way. If we are going to be as competitive as possible, we need to strategically ally ourselves with every business in our industry.”
Lake County has an $837 million tourism industry employing more than 24,000 Hoosiers in the region. Lake County’s hospitality industry ranks 2nd in the state of Indiana for tourism market share. The Bureau continues to see growth in all sectors of the industry including hotel infrastructure, retail improvements, product development from attractions and private investment in the hospitality industry.
Christine Cash, General Manager of the Ramada Conference Center and Chair of the LCCVB Board of Directors Marketing Committee and first Lake County CVB partner emphasized the importance of the new program, “As a manager of 2 hotels and a meeting facility in Lake County, the Bureau’s 20 year record in marketing and promotion will help grow my businesses in existing and new markets. The Bureau’s reputation as a regional marketing entity will bring partners from throughout Northwest Indiana to better market the region as a destination.” Cash also manages Hammond’s Super 8 Hotel and Dynasty Banquets.
The Bureau staff was humbled to announce partnerships in the private sector from all three counties. “We are pleased with the willingness of businesses outside Lake County to recognize and embrace our marketing plans,” stated Speros A. Batistatos, LCCVB.
“Our limited service hotels need added value options to increase hotel sales and occupancy. The Lake County Bureau has always been a leader and trendsetter in finding ways to increase the community’s public image and overall economic diversity”, said Jane Noel, Vice President of Sales, of Porter County’s Star Hospitality.
Pete Lange, owner of Lange’s Meat Market, located in LaPorte County stated, “Lake County’s aggressive motorcoach program has brought me more group tour business than anyone else. As a small entrepreneur in a niche market, aligning myself with the Lake County CVB gives me the added exposure needed in today’s modern environment.”
By taking advantage of the LCCVB’s various partnership benefits, partners can better market their products and services to those groups and individuals who visit the region. For more information on the partnership program, please contact Michael Chaseley, Partnership Development Manager or Kathalina Hernandez, Sales Manager at (219) 989-7770.
All hospitality and tourism related organizations and businesses are encouraged to attend the unveiling on August 8th, at the Indiana Welcome Center, located at I-80/94 and Kennedy Ave south. Please RSVP to Jennifer Rush at (219) 989-7770.
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