Hammond, IN (March 29, 2018) – South Shore Convention and Visitors Authority and Utrip, the travel personalization platform that combines the best of local expertise, human experience and artificial intelligence, partnered to create highly personalized travel packages on alongthesouthshore.com. The trip planning experience will improve customer engagement by saving time and providing them with recommendations based on their own interests at the click of a button.

"I'm thrilled to announce our partnership with South Shore CVA," said Gilad Berenstein, CEO and Founder of Utrip. "Together, we're making it easy for Northwest Indiana visitors to plan incredibly personalized in-destination experiences."

Millions of travelers visit the region annually, and the CVA promotes attractions, restaurants, events, and hotels throughout Lake, Porter, LaPorte, Jasper and Newton Counties (Indiana).

Visitors that come to the site (mytrip.alongthesouthshore.com) can plan their trip based on their own unique interests with categories like Arts and Culture; Fun and Entertainment; Outdoors, Shopping, Relaxation, Food and Drinks; and Must Sees. Travelers can effortlessly create highly-personalized, daily itineraries, complete with lodging options and activity recommendations.

“The Utrip platform will be an amazing tool when families flock to the South Shore for the lakefront, outdoor activities, sporting events and nationally recognized festivals. The artificial intelligence algorithm will sort through dozens of potential sites and activities throughout the South Shore. Whether you and your family are interested in biking through trails or spending a sunny afternoon at the waterpark, you’ll be able to find a personalized trip before you visit,” said Speros A. Batistatos, President/CEO of the South Shore Convention and Visitors Authority.  

Plan your trip at mytrip.alongthesouthshore.com or visit the homepage, alongthesouthshore.com and look for the “Plan Your Trip to the South Shore” button.

About Utrip
Utrip is a data-driven personalization platform and recommendation engine for the travel industry. We combine the best of local expertise, human experience and artificial intelligence to make trip planning easy, enjoyable and personal. Leveraging machine learning and advanced traveler preference data, Utrip enables travel companies, both large and small, to increase conversion rates, ancillary revenue, customer loyalty and engagement. Our technology optimizes digital experiences based on customer preferences, budget, geography and many other relevant factors, sorting through millions of in-destination options, such as must-see sights, activities, events and restaurant recommendations. We empower our partners to reimagine their customer relationships through every step of the travel lifecycle. For more information, please visit utrippro.com.  

About the South Shore CVA
The South Shore CVA is an award-winning destination marketing organization that leads the hospitality industry and aids its partners through the development and support of attractions through northwest Indiana. The South Shore is promoted as a centrally located, reasonably priced destination for travelers.

Through innovative marketing and technology the South Shore CVA promotes attractions, festivals, restaurants and hotels throughout Lake, Porter, LaPorte, Jasper and Newton Counties in Indiana. Visitor spending in the South Shore totals more than $1.6 billion annually.