With the popularity of trips geared toward food lovers, history buffs and leisure travelers, the South Shore Convention and Visitors Authority has launched a new campaign offering the ultimate trip-planning guide for the average man looking to "man up."

The campaign, "Man Up Along the South Shore," features attractions, events, restaurants and activities for men with varying interests.

"The South Shore offers ample opportunities for guys to get together with their buddies to kick back, relax and have a good time," explained Speros A. Batistatos, president and CEO of the South Shore CVA. "If guys are looking to head outdoors for a camping and hunting trip, or if they're interested in watching and playing sports, the South Shore provides a central, affordable location with a multitude of things to do."

The campaign's website, www.southshorecva.com/manup, includes trip ideas centered around craft breweries and pubs; sporting events and activities; entertainment games such as laser tag, bowling and paintball; casinos and upscale relaxation; and various outdoorsman activities and butcher shops.

To get a taste of the fun to be had along the South Shore, check out the promotional "Man Up Along the South Shore" video at http://bit.ly/1H6hxPc. For more information on the campaign or to begin planning a trip with the guys, visit www.southshorecva.com/manup or call the South Shore CVA at 219-989-7979.