New mobile website features geocentric functionality The South Shore Convention and Visitors Authority continues to pave the "technological" way for other destination marketing organizations (DMO's) through launching its new geocentricbased
mobile website. The updated mobile site uses the advanced technological features to provide visitors with an enhanced experience while navigating through the South Shore.

"The South Shore CVA is constantly striving to improve the
experience for visitors. Whether visitors are here for conventions, visiting families, or planning a day trip along the South Shore, the new site aims to provide all of the businesses, attractions and events literally at their fingertips," said Speros Batistatos, president and CEO of the South Shore CVA.

The mobile site features all of the partner listings, hotel info, calendar of events and things to do as well as a section for local
deals. According to Director of Information Technology for the South Shore CVA Luke Weinman IV, the new mobile site utilizes geocentric integration which allows users to find nearby partners from wherever the site is being visited from. A user will be able to locate restaurants, attractions, and event locations, as well as get directions, from the new mobile site.

"South Shore CVA is involved in yet another "first" in DMO marketing - working with simpleview they have collaborated and came up with an evolved mobile website that allows for an enhanced in-market user experience providing users with real time filters that can parse listings data based on distance either from a location or from themselves," said Greg Evans, Vice President of Account Services for simpleview, inc.

The mobile site is built to feel like an app using the latest mobile design code to provide the user with an app feel as they're
interacting with it, but users do not need to download anything. The new design also includes a unique side navigation panel that is accessible from any location on the mobile site - users do not have to scroll to the top to navigate elsewhere.

When exploring a listing for an event or a business, a user may click on "What's Nearby" to locate other businesses and attractions that are close to the originally viewed business.

For users more than 50 miles outside of the South Shore, the mobile site will prompt them to choose if they'd like to disable
the "nearby me" feature or use the center of the city as the location. Users who are in-market will not be prompted; instead
the events, listings and offers will be filtered by distance from the user's location.

While on the mobile site, users who are filtered by distance may also toggle the view between list view or map view. The list view is optimized for phone and will show the details about the listing upon clicking on it.

People are encouraged to visit the mobile site and become familiar with the uses and features by visiting
www.southshorecva.com via any smartphone.