The Northwest Indiana Forum most recently oversaw the production and printing of the posters and acted at the Management Company. Heather Ennis, President and CEO for the Forum said, "While The Forum has enjoyed being the caretakers of a renewed Northwest Indiana tradition, the South Shore Posters will be in strong hands with the SSCVA. They have the expertise and resources to market to the series in a way to best serve the region. This iconic series will grow under their leadership and help to share the story of this great place we call home, along the South Shore Line."
Between 1925 and 1929, posters were created on a monthly or bimonthly basis and today, there are 98 in the "Just Around the Corner" series. The South Shore CVA is currently working on posters 99 and 100.
Traditionally, the South Shore Posters promoted attractions, events and destinations along the South Shore Line from as far east as South Bend and as far west as Chicago. The posters lined the South Shore Line stations, enticing business and leisure travelers to the region through colorful depictions of events, landscapes and destinations along the South Shore. The series was revitalized in the new millennium through a collaboration with northwest Indiana businesses and South Shore Arts; using the posters to symbolize the cultural heritage of the South Shore.
"The South Shore Poster series had a tremendous impact on travel and tourism in northwest Indiana as well as the ridership of the South Shore train. The South Shore CVA's concentration moving forward will be to strengthen the South Shore Poster brand and focus on the roots of the original campaign - to promote the destination to visitors," stated Speros A. Batistatos, President/CEO of the South Shore CVA. He continued, "The original series was managed by the Own Your Own Home Bureau and the Outing and Recreation Bureau to increase tourism and entice visitors to settle in the region. It's only natural our organization, already promoting the areas all along the South Shore Line is managing the series."
As the management company of the South Shore Posters, the South Shore CVA will manage all poster requests, contracts, printing and distribution. A Creative Director will also oversee all commissioned paintings moving forward. For more information about commissioning a South Shore Poster contact Katie Holderby, Executive Vice President and Chief Projects Officer at 219-989-7770.
Posters are available online at www.southshoreposters.com. Contact the South Shore CVA for additional information on commissioning a poster or to become an official retailer.