Partnership Summit Agenda
Tuesday, February 6, 2018
Indiana Welcome Center, Hammond
8:30-9:00am Networking Continental Breakfast/Registration
9:00-9:30am Cathedral Thinking
Speros A. Batistatos, president/CEO of the South Shore CVA will discuss the concept of Cathedral Thinking which stretches back through centuries of time. The concept can be applied to any project with long-term goals that require the foresight and vision as well as commitment to long-term implementation. See how thinking "cathedrally" can impact visitor spending in the Region.
9:30-9:45am Break & Networking (Sign partnership contracts)
9:45-10:30am Marketing / Tech Talk
The South Shore CVA’s chief marketing officer, Heather Becerra, and chief technology officer, Luke Weinman IV, will discuss some exciting new projects for 2018 including new features on the South Shore Brewery Trail app, a refreshed website design that will include a new itinerary builder and the "Flick Cam" and how you can use this new resource at your business!
10:30-10:45am Visitor Spending
Katie Holderby, executive vice president of the South Shore CVA, will examine the newest visitor spending statistics as reported by Rockport Analytics. Learn what these numbers mean to our area and your business.
10:45-11:00am Break & Networking (Sign partnership contracts)
11:00am-11:45am Social Media
How has the social media landscape changed in 2018 from 2017? Video is the forefront of the user experience, and if your content isn’t movin’, it’s losin’.
Learn how the South Shore CVA is leveraging user-generated content with video on social media to help visitors plan their vacations to your attractions. Get your content into newsfeeds and pick up a trick or two for yourself in this engaging workshop led by our social media specialist, Tyler Malec.
11:45-12:00pm Break & Networking (Sign partnership contracts)
12:00pm-1:00pm Elephants Don’t Bite – Donkeys Don’t Kick
Our guest speaker, Roger Rickard, will discuss how to engage as a non-partisan advocate. During this interactive session, be inspired by a message that examines the important role each and every citizen has in advocating for issues important to them. Together, you will become aware of successful strategies to create influence and garner support for projects beneficial to you, your organization and things that are important to you. You will leave with the tools needed to communicate with a stronger voice and advocate for what you believe in.