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Our History

The Lake County Convention and Visitors Bureau is one of three agencies created by the passage of Act 1937 by the Indiana General Assembly in 1983. The other two organizations are the Lake County Economic Development Authority and the Lake County Medical Center Development Agency.

The Lake County CVB hit the ground running, producing the first visitor brochure in 1985 and bringing home the Indiana Men’s State Bowling Tournament in 1986. Beginning in 1991, and continuing for the next nine years, the Lake County CVB secured the Gus Macker 3-on-3 basketball tournament. This annual tournament brought in 250 teams to compete on 93rd Street in Crown Point, and raised more than $300,000 for local charities.

In 1993, the Lake County CVB saw a huge opportunity for the region’s economy and tourism potential through gaming legislation. Actively supporting and educating the public, the Lake County CVB assisted with the passage of the legislation, which resulted in the county being awarded four gaming licenses.

Our organization has since changed our business name to the South Shore Convention and Visitors Authority, serving partners in Lake, Porter, LaPorte, Newton and Jasper counties as well as Cook County, Illinois. The decision to market the entire region is based on the philosophy that visitors do not see county lines, and neither does the South Shore CVA.

Throughout our existence, the organization has had many successes to celebrate. From taking over management of the South Shore Air Show and presenting the yearly “A Christmas Story” Comes Home exhibit, to being named Top 10 Best Places to Work by the Indiana Chamber of Commerce two years in a row, the South Shore CVA has accomplished many things since our creation. For more information on the history of the South Shore CVA, check out our 30th anniversary timeline here.

SSCVA 30th Timeline 


View drone footage shot during the parade and block party for the 2014 NSA Girls' Fast Pitch 'B' World Series.

Spotlight South Shore


Uniquely South Shore
Northwest Indiana’s very own candy factory boasts the world’s best gummies! Tour the factory and experience your favorites being made, see the world’s tallest chocolate waterfall and sample some of the best candies around!…more
What began as a local newspaper’s effort to tell the compelling stories of Northwest Indiana men and women who sacrificed during the Civil War has evolved into a large-scale historical preservation effort. The joint partnership of the South Shore Convention and Visitors Authority and the Calumet Region Civil War Preservation Project seeks to carry forward on hundreds of hours of community service that already have taken place. …more
Conveniently located between Chicago and Indianapolis, Fair Oaks Farms offers a fun family playground that everyone will enjoy! From the Dairy Adventure and Birthday Barn, to the Cheese Factory and Mooville, Fair Oaks Farms will keep the family entertained, and well-fed, for a full day of education and fun!…more
Experience the journey of the Passion of Christ as never before in this interactive trail featuring 40 life-sized bronze statues. Experience the various Stations of the Cross with audio descriptions as you walk the winding pathway.…more
With five different casinos, Northwest Indiana offers much excitement and action along the beautiful shores of Lake Michigan! With decadent restaurants, world class entertainment and floors (and floors) of slots and table games, your night is just getting started when you test your luck at one of our casinos.…more
A breathtaking adventure awaits at Indiana Dunes National Lakeshore, home to a plethora of diverse natural resources. The National Park is comprised of more than 15,000 acres of sand dunes, bogs, marshes, swamps, fens, prairies, rivers, oak savannas, and woodland forests. It provides visitors with opportunities for bird watching, camping, 45 miles of hiking, fishing, swimming, horseback riding and cross-country skiing.…more
Pierogi Fest, the pride of Whiting, is an opportunity for the residents to celebrate their heritage while poking a little fun at themselves at the same time. The one of a kind parade and festival have received countrywide recognition having been featured on the Food Network and the Travel Channel.…more
This holiday season, The Indiana Welcome Center in Hammond will feature 6 animated displays featuring scenes from "A Christmas Story". The displays include: Higbee’s Department Store Window, Flick’s Tongue and the Triple Dog Dare, It’s a Major Award, Santa’s Mountain at Higbee’s, the Bumpus Hounds, and the Parker Living Room. The displays were first showcased in 2003 in the windows of the Herald Square Macy’s in New York City. …more
Heavy industry carried the South Shore economy for decades. Now, the South Shore Convention and Visitors Authority tells a story about a community: it’s been built by steel but changing from tourism. Northwest Indiana’s appeal is its devotion to ensure new & already existing businesses succeed. Area leaders have teamed together to revitalize the mill towns and make Northwest Indiana the place people want to live & work. …more
When a guest visits a hotel, restaurant, bank, or gas station, they rarely meet the manager or owner of the establishment. It's up to the front-line employee to make the customer's visit enjoyable.The R.O.S.E. Awards were created to recognize these "directors of first impression" who consistently work hard to make our lives easier. Guests & managers are able to nominate an employee who consistently "goes the extra mile."…more
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